The Strategy & Social Story…

It all began with a chance encounter at the gym. When Emily complimented Sarah's workout outfit, it sparked a connection and soon their friendship went beyond the gym walls. This laid the foundation for what would become Strategy & Social.

At the time, both Emily and Sarah were immersed in their own entrepreneurial journeys. Emily had successfully started a business and was ready to expand to storefronts. However, after talking with a store manager and hearing about their struggles with business growth, Emily discovered a passion for helping other entrepreneurs and business owners. She realized she could use strategic creative ideas to help them expand in the modern world.

In the meantime, Sarah was focused on building her personal brand as a content creator. After growing a strong community of almost 90,000 followers and working closely with well-known brands to drive sales on social media, Sarah realized her passion extended beyond her personal brand. She decided to use her social media experience and knowledge to help businesses succeed in the ever-changing online world.

One day, Emily asked Sarah for guidance on improving a business's social media presence. With over a decade of experience in the field, Sarah was eager to share her knowledge. This collaboration marked the beginning of a powerful partnership.

With Emily's business experience and Sarah's social media expertise, they quickly discovered harmony in their skills. Recognizing the challenges of the entrepreneurial journey, they decided to become a team, knowing they could achieve more together than alone. This powerful partnership led to the creation of Strategy & Social, where they combined their talents to assist luxury brands using proven, tailored social media strategies.

More About Us…

With expertise in content creation through partnerships with Forbes-featured brands and collaborations with Canada’s top-ranked industry leaders, along with a strong background in public relations, events, and advertising, we are your ultimate partner in driving digital transformation.

  • Emily specializes in creative strategy and workflow management, ensuring seamless operations across all aspects of the business. She oversees projects and teams, ensuring everyone and everything operates efficiently. Emily has successfully developed strategies and pitches for Forbes-featured brands and Canada’s top-ranked industry leaders.


  • Sarah turned her passion for social media and content creation into helping businesses create and grow the socials of their dreams! Sarah has successfully grown her own socials to over 80,000 followers and worked with top-leading brands including: Dove, Acer, DavidsTea, Henkell, Organika, Tula Skincare and many more.

  • With experience in public relations, brand and talent strategy, Olivia has been apart of winning strategies and pitches for the world’s largest brands including: Paula’s Choice, Liquid I.V., Amazon Prime, Zillow, e.l.f cosmetics, Meta, SurveyMonkey, Sandals Resorts, and many more.

We are the in-house team that takes the stress of social media off your back so that you can focus on what matters most - your business.

  • We specialize in creating custom packages that align perfectly with your unique needs and goals.

  • No endless chain of corporate red tape, when you need us, you’ll have direct access to us. We’re always just a call or message away. You’ll never have to navigate the maze of departments or approvals that define larger agencies.

  • At Strategy & Social, your success is our top priority. We are committed to being more than just a service provider; we strive to be a dedicated partner in your brand's journey, working closely with you to achieve sustained growth and success.

With Strategy & Social, you can expect a high level of dedication and a personalized touch that ensures your brand receives the quality and attention it deserves.

Experience Our Premium Services…

SOCIAL MEDIA MANAGEMENT

SOCIAL MEDIA STRATEGY

CONTENT CREATION

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